Apple Diwali Campaign
I was commissioned by Apple to make an identity for Diwali that would be used across the App Store, Apple Music, Apple TV, and Apple Podcasts. The brief focused on creating a system that felt celebratory, vibrant, and cohesive across platforms.
The process began with inspiration from paper lanterns in India, along with the lotus diyas my mom would make. I explored ways to introduce depth through folds, edges, and a paper-like material quality.
Colour was developed alongside form, drawing from the glow of illuminated homes and streets at night. The final outcome is a flexible identity system that maintains consistency while allowing variation across touchpoints.
Agency: Apple
