For Yerba Madre’s first-ever Trailgate Party on Super Bowl Sunday, we worked on branding the campaign, designing merch, and creating social media activations. From jerseys, beanies, and flags to playful graphics and digital content, everything was designed to feel fun, outdoorsy, and community-driven. The goal was to reimagine tailgating in a way that felt true to the brand, bringing people together through a mix of sport, nature, and shared energy.